Building a website is important, and the same is true for building an e-commerce website. There are several factors to take into account for any project, from website performance to user experience. A firm website’s development is a complicated procedure, but creating an e-commerce website presents unique difficulties. Developers must take special effort to streamline the process because this is where you find potential consumers. In addition to usability, there are a few other elements of an e-commerce site that developers must take into account before moving further with the project.
E-commerce website development is now viewed as being extremely important. In order to increase revenue and prevent losing out on sales from any channel, many firms are moving their activities online. Over 80% of online consumers have utilized the Internet to buy goods and services, according to the top web development company in Gurgaon.
• Site security
It goes without saying that customers who shop online must enter personal information like their address, phone number, and credit card information when placing orders and paying for them. To gain your consumers’ trust and develop a lasting relationship with them, it is crucial to do this. The best web design firms advise using a secure socket layer-built website to encrypt the data contained on the platform.
A sluggish website increases the risk of losing visitors. A poll found that 40% of visitors will leave a website if it takes longer than three seconds to load. It holds true for mobile users, who multitask the most frequently.
• Website optimization
A sluggish website increases the risk of losing visitors. A poll found that 40% of visitors will leave a website if it takes longer than three seconds to load. It holds true for mobile users, who multitask the most frequently. The e-commerce website development company you work with should make sure the website is properly optimized. Additionally, they make sure that it operates as swiftly as feasible.
• Responsive Site Design
The use of mobile devices to view any website is expanding rapidly. In this case, a significant amount of traffic is contributed through online sales. Statistics show that in the near future, mobile devices will account for one-fourth of all e-commerce sales. This implies that you need to make sure your e-commerce website is completely mobile-friendly. A website’s success depends on the implementation of responsive design for access. The success of a business depends on taking into account mobile users, who should have quick access to the payment gateway and navigation.
• Simple Site Searching
It is critical to ensure search functionality. Furthermore, you should use features such as autocomplete to help users find popular buying items based on their searches. Faceted search is essential in the web design and development process because it helps users find products. This feature enables them to narrow their search by size, category, price, and other criteria. Providing such functionality empowers users to find what they need.
Make categories easy to find
Clumsy product pages are one thing that can kill your sales. If a customer has to click through ten different menus before finding the actual product they’re looking for, they’ll go to a competitor’s site. To provide a smooth experience to your visitors, you should categorize your products on your website and make the navigation simple.
It’s a sobering fact that if your site takes more than three seconds to load, you could lose 40% of your customers. This means you must ensure that your digital team is aware of all the best practices for designing a site that loads quickly. A slow website not only discourages buyers, but it can also harm your Google search rankings.
• Social Networking
You could be losing out on a lot of money if you don’t use social sharing buttons on your website. Several recent studies have found that social media has a significant impact on eCommerce. For example, 77 percent of businesses say they got customers from Facebook, and shoppers referred by Pinterest are 10% more likely to buy than referrals from other social networks.
Designing an e-commerce website can be difficult, so contact Om Soft Solution, the best website design and development company, to create the most appealing E-Commerce website for your business and provide the best User-Experience to your visitors.
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